December 16, 2019, 0 Comments
Brainstorming for Killer Content
Interview your customers
As they say, customer is king. Your customers should be the principal target of your content. Therefore, looking for content that suits their preferences and needs is one of the best ways to brainstorm for your content. You can utilize your social media marketing or other forms of digital marketing to get essential questions from your clients. Social media polls or frequently asked questions provide you with exceptional opportunities to get an idea of what your customers want to read.
Get ideas from online communities
Think about the likes of LinkedIn Groups, Quora, Reddit, and other online forums where people share ideas. Find the sections where they are discussing issues related to the services or products that you are offering and gather awesome ideas. In addition to getting amazing topics from these online communities, their discussions can also provide directions for your content creation.
If you are an SEO specialist or you want to hire one, keyword research is another golden opportunity that enables brainstorming for killer content. Although keyword research involves lots of activities, Google Keyword Planner, SEMrush, and other similar software can show you the best keywords for your content. The key benefit of these tools is that they will allow you to know the everyday things that your customers are talking about or looking for; hence, you can easily create an impeccable content around it.
Utilize your analytics
Are you using Google Analytics for your site? If not, hire a digital marketer so that you can utilize this tool for various activities, including brainstorming for killer content. Google Analytics delivers useful insights that allow you to understand how the visitors locate your website and what they like on it. Traffic, traffic sources, and bounce rate can show you the content that your visitors spend the most time reading as well as the ones they rarely read. With this knowledge, you can understand the kind of content that you should create if you want your visitors to continue coming back to your site.
Take a look at your competitors
Sometimes, you do not have to create content that is completely novel. You may need to know the content your main competitors have been using to attract their audiences. You can write content that is similar to those of your competitors without any plagiarism issues. Furthermore, you should look at the areas they missed in their content and add them so that your content can be more valuable. Ahrefs, Moz, and other competitor analysis software can come in handy at this point.
Don’t waste your time waiting for inspiration to come before creating content; take the bull by the horn by brainstorming for killer content. Also, you do not have to execute all the processes of brainstorming on your own; you can work with other creatives to brainstorm and create content that can go viral.